Skin experts are turning to a more positive approach to preventative skincare.
What Is Pro-Aging?
That doesn’t mean we should abolishretinoland otheranti-aging ingredients, which are addressing a need.
“We cannot stop aging!
It is a normal and healthy part of life.
Pro-Aging vs. Anti-Aging
So, what’s the difference between pro-aging and anti-aging, exactly?
Neither term has been universally defined, but they signal different approaches to skincare formulation.
The term “pro-aging” is used to describe a more balanced approach.
Think of it as a skincare booster shot or support system.
“Your basic and essential pro-aging regimen is very easy: clean, protect, and hydrate.”
This also extends to lifestyle, explains Jami Morse Heidegger, the founder of luxury skincare brandRetrouve.
Our skin reflects our overall health, which means adequate sleep, hydration, andhealthy eatingare equally important.
The founder of beauty brandPRAI Beauty, Cathy Kangas, shares this mindset.
“Pro-aging has been my mission for PRAI Beauty for the last 10 years,” she says.
Our top-performing model is Nancy, and she’s 75!”
Ultimately, pro-aging touches upon a wider topic.
Morse Heidegger supports both approaches.
“Self-care and skincare on all levels is a positive action.”
