The sweet and soft hue marks the 25th anniversary of the Pantone Color of the Year program.
The softness of the shade connotes peacefulness and the hope for a more caring and collaborative future.
We have to agreeit has a nurturing and calming aura, for sure!
Photo:The Development/Pantone
So for example, for their 2024 shade, they started doing their homework in very early 2023.
As forhowthey choose the color, Pantone takes a very comprehensive approach to the process.
They take a step back and look at the zeitgeist to see whats trending.
Pantone
(They mentioned colors similar to Peach Fuzz were all spotted at the Met Gala, for example.)
The brand also confirmed they dolotsof color-word association studies to inform their decision.
Their Color of the Year program has been running for 25 years now.
Fun fact: the very first color was Cerulean Blue, announced in 1999!
