Sorry, Costco, it’s a tie between these two competitors.
In other words, keeping customers satisfied and happy is of the utmost importance.
This, in turn, has given different brands a chance to shine while others may be faltering.
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The yearly index is based on data from interviews with roughly 41,000 customers from January to December 2024.
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This, in part, helped the brand score an 82 out of 100.
It also, unsurprisingly, earned its highest marks in Southern states.
