We’re claiming the “Scandinavian folklore” aesthetic.

(And that’s kind of the whole point.)

This lifestyle-based design inspiration is also the idea driving IKEA’s first-everstyle guidefor 2024.

overhead shot of decor items on table

Photo:IKEA.com

The style guide is intended to show how “design and everyday living are intertwined,” she writes.

Keep reading to learn more about each design profile and to find out which one resonates most with you.

Warm Minimalism

Warm minimalism is pretty much what it sounds like.

overhead shot of decor items, dark wood try, pillows, fluted glass vase

IKEA.com

This design style features blonde woods contrasted with brighter primary colors, and modern, geometric design accents.

Modern Playfulness

The modern playfulness design style is the most bold of the mix.

It values experimentation, with bright bursts of color and lots of texture, and dramatic patterns.

overhead shot of decor items on table, pillows, small clock, plants

IKEA.com

As fun and playful as this design style is, however, it doesn’t abandon intentionality.

It’s a match for anyone who loves collecting unique items while still creating a harmonious and organized space.

Scandinavian Folklore

The keywords for this design style are cozy, natural, earthy, and rustic.

overhead shot of decor items, paint samples, and kitchen supplies

IKEA.com

overhead shot of decor items, throw pillow, rug, textiles

IKEA.com