Its third annual scent will have you waking up and smelling a very specific flower.
(The latter offers the soft citrus note of sparkling wine.)
The Selection Process
This years scent was heavily influenced by consumer and social trends.
Photo:Febreze
So our desire for meaningful connection, whether its romantic or platonic, is the inspo for the fragrance.
(Very reminiscent ofPantones reasoning for the Color of the Year!)
Romance & Desirenowreflects the close ties were trying to establish in a fast-paced world.
