If you select links we provide, we may receive compensation.
As beauty director of REAL SIMPLE, I spent the last year vetting nearly every new formula.
These 25 winners will help you look good and feel even better.
Photo:TED CAVANAUGH
TED CAVANAUGH
As beauty director of REAL SIMPLE, I spent the last year vetting nearly every new formula.
I also enlisted friends, family, and the family of friends!
And I had my coworkers do some Very Official Testing too.
After all that swiping, blending, and blotting, I proudly present the 2023 Smart Beauty Awards.
Everything here will help you look good and feel even better.
It canif youre wearing this creamy matte formula (in 11 shades).
It gives me control without the crunch.
Hydrolyized rice protein can smooth and strengthen straight, wavy, and curly hair.
Glide it onto dry skin (it warms on contact) and rub it in.
Not only does cocoa butter leave skin supple, the stone gets circulation going.
I keep it in my kitchen to use after washing dishes.
The liquid packs seven acids plus fruit extracts to smooth and clear skin.
Reach for a cotton pad and this bottle.
Cornflower water whisks away makeup, aloe soothes, and damask rose moisturizes.
I love how hydrated my skin feels.
This one isnt sticky, shouldnt trigger breakouts, and wont give you a ghostly pallor.
Even my dad, a 67-year-old former coal miner, is obsessed with it.
(Hi, Dad!
Ill call you soon!
Just swipe some on with your finger for a little lift, says Food Director Jenna Helwig.
Its subtle but fun!
(They used to feel so tingly!)
This one infuses skin with prickly pear extract, niacinamide, and peptides that can brighten and smooth.
And they just keep getting better.
This one delivers microdroplets of hydration to your skins nooks and crannies.
This tinted cream uses licorice root and turmeric to help those zit footprints fade away.
It freaking works!burtsbees.com
Mascara for Flirty (Not Flaky!)
Trust me: It helps smooth the cuticle so hair looks glossy and gorgeous in 10 seconds.
And it wont weigh down fine hair.cvs.com