Makeup artists share the best winter looks.
Winter makeup trends for 2025 are all about embracing the chill factor while making a statement.
Cool Tones
Winter is the perfect time to swap in cooler tones a lacold girl makeup.
Photo:Jonathan Knowles/Getty Images
Metallic Eyeshadow
On that note, metallic eyeshadow is a definite winter makeup trend for 2025.
You dont want to create a look thats too dated, though, so subtle app is key.
Now, were seeing a transition of applying makeup to the body, too.
Being fun and carefree reigns, says Kate Johnson, an editorial and bridal makeup artist.
Are we feeling the ’90s on a chic level sweep in?
Yes, yes I think we are!
Hydrate with some coconut oil and powder highlighter on the high points of the body.
Try hitting your collar bone, shins, and softly on the cheeks.
Berry and Plum
Not feeling the frigid vibes?
She especially likes this color on lips.
Line your lips with a lip liner in a matching berry or plum shade to create a defined edge.
Then apply berry or plum lipstick, using your finger to dab in the color for a stained effect.
With dry winter weather, matte makeup can bring out every wrinkle or imperfection, Johnson says.
Nothing says youth like an amazing glow.
A hydrating mist can keep things glowy through the day, Johnson adds.
Red Lipstick
On that note, Cantor predicts that red lips will trend all winter long.
To incorporate this trend into your routine, choose a red that complements your skin tone.
If you have cool undertones, reach for a red with more blue in it.
If you have warm undertones, a yellow-red will be more flattering for you.
If you have neutral undertones, any red will suit your complexion.
Frosted Skin
If dewy skin isnt really your thing, maybe youll be more into the frosted skin look.
Think cool-toned, icy highlighters with an ethereal glow, Boyd says.
To achieve this look, start with a moisturizing primer to create a smooth base.
Then use a lightweight skin tint with a natural radiant finish to get the radiant glowing effect.
Once thats applied go in with a cool-toned highlightersilver or icy pinkto create a frosted glow.
