No hard rules, but tons of excellent eye makeup advice!

Sometimes, old tricks can even start working against you.

Matte cream eye shadow formulas can work well, too.

Headshot of a mature woman applying makeup

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They will give a matte effect and camouflage the texture without making the skin appear too dry.

Shadow sticks make it easyno primer needed, says Tonya Riner, editorial makeup artist.

The blending happens naturally without tugging on delicate skin.

To prevent creasing, light layers are key.

This keeps excess product from settling into the lids natural folds.

The key is to use shimmer and glitter in strategic ways.

Or, apply shimmer over a matte highlight on the brow bone for subtle enhancement.

This is because the skin is looser and moves around more, which can create wobbly or uneven lines.

Curling the eyelashes helps fire up the eyes and create a more lifted appearance.

Curl lashes before priming them with a strengthening and conditioning lash primer if desired, Kuhl says.